Setting
Medical centers usually face the same problem. In this market sector we identify a great common sense related to images and symbols that are used to explain the different medical specialties.

For instance, women bodies representing innumerous plastic surgery clinics. As far as we can understand this is not only a creativity problem but most likely a limited understanding concerning the medical market and the brand identity in this setting.

Itajaí is the home to a centre of excellence in lungs and sweat – unique specialty in our region. This opening represents a high standard offer in health service, concerning service and high resolution capacity because it unites different support in specialties and procedures.

Challenge
deLima was responsible for explaining and communicating through the brand, the value, essence and qualities of health professionals that make a difference for their public.

Besides, we were in charge of organizing and aligning the relation between brand and customers making everything in Respire “breathe the same air”. Generate synergy and coherence while working, guided by the brand and focusing on the feedback and fidelity of the customers and community, considering the entrepreneurship.

Solution
Essence, identity and brand implementation. Energy and movement are directly connected to the patient’s life in Respire. Looking for freedom and healthy lungs, the patients feel comfortable with the environment and doctor’s great experiences.

Considering this, we have chosen the hot air balloon as a symbol for Respire. This adult toy brings the childhood and happiness back to people of all ages. It’s a magic element that carries dreams and inspires liberty. The design with stripes and pale colors conclude the concept with much elegance and seriousness of the offered work. Breathe to be happy.